Why it’s important to embrace digital transformation.

The need for a solid digital transformation strategy is on the rise, across sectors. Businesses that rely on outdated business practices like long term subscriptions, pen-and-paper forms, or in-person visits to brick and mortar customer service locations are going to begin to lose market share as competitors offer more of what they want.

That “more” will not always be a “better price” or better “bang for their buck”. Agile, responsive challengers that can offer better experiences for their customers that are faster, more convenient and innovative have a chance to win market share away from techno-dinosaurs.

Research firm IDG recently released a study that found the top three aspects that a ‘digital business’ could benefit from are:
  1. Improve employee productivity
  2. Better manage businesses performance
  3. Match customer experience expectations.

While leaders tend to agree that adopting digital company-wide is critical, only 3% are actually looking to utilizing a digital transformation agency or undertaking  the change in-house, despite the many touted benefits.

Improve employee productivity

Digital transformation can allow business to automate areas in the business that have highly repetitive, labour intensive tasks. While there is generally an initial cost to the business in purchasing the technology and then training staff, adoption will provide long-term benefits and savings to the business.
Benefits are not just limited to cost savings; a digital transformation can enhance your employee morale if they have access to the right tools. This enables staff to work more efficiently and to know they are tackling accurate real-world problems that will benefit them, their organisations and their customers.

Better manage businesses performance

Digital enables great powers to collect data. With clean data, businesses gain insights into their staff and customer experiences that are unavailable to the less technically astute competitor.
Speed and accuracy are increasingly important factors in business, so the ability to pull data by logging in to a tool like Google Analytics, or a marketing platform and highlight bottlenecks in website traffic, drop off points for sign-up forms is critical to maximizing the insights into the root cause of business problems.

Match customer experience expectations.

The experience that users have when engaging with brands is at the core of what it means to undertake a digital transformation. People want to be able to quickly “Google” your business to find information about your products and services, potentially following a digital trail from research through to purchase and ongoing support with the rise of chat bots, without ever interacting with a human staff member.

The modern customer wants the same kind of experience from a business, that they get in their home life. Apps like Netflix and YouTube have transformed the way that we consume video media, enabling it on-demand, in real time, watchable whenever we want. So utilising chat bots for out of hours support or having rich, easily searchable content on your website are key to giving a customer the information they want on the platform they prefer.

All teams need to be aligned

The number of businesses adopting some degree of digital transformation is on the rise as leaders realise it’s increasing importance. Embracing digital transformation will improve business operations from the ground up. Giving staff the right tools for their jobs, backed up by real-world data, means that decisions can be made with the right insights. In the end the customer will benefit from this agile, responsive and easy to use digital integration.

Written by Kyle Douglas
Search Engine Optimisation pro, website marketing consultant and card game enthusiast. Kyle Douglas has been in digital for 7+ years, and now creates and growing internal SEO teams for marketing companies.

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